The SSWSC Word of the Week program highlights a word of significance for developing champions on and off the mountain each week during the winter. This year’s words were chosen by champions on the mountain - athletes who had a victory at a championship event last season. Each word also had significance for SSWSC alumni who represent champions off the mountain, and they have shared their thoughts about the word. Athletes learn about the words through their coaches, from posters around the training venues and ads in the newspaper. Many athletes receive a wristband with the word to remind them to focus on the word during the week.
Thank you to our Word of the Week sponsor Downtown Conoco!
You can find older archived Word of the Week entries here.